Resources

Benvie, Drew. “A Guide to Twitter: 10 Ways Twitter is Useful to a PR Practitioner.”  Drew B’s Take on Tech PR. January 30, 2009. Accessed Feb 26 2009.

Bernoff, Josh. “Strategies for Interactive Marketing in a Recession.” Forrester.com. Feb 6 2008. Accessed Apr 1 2009.  

Boyden, Adam.  “Effective Online Marketing in a Recession.” MarketingProfs.com. Nov 25 2008. Accessed Apr 1 2009.

Bulik, Beth Snyder. “Technology No Longer Kids Stuff.” Advertising Age. Feb 2 2009.

Chin, Paul. “The Dark Side of Blogging” The Intranet Journal. Jan 2 2007.  Accessed Apr 2 2009. 

Defren, Todd. “PR- Squared’s Social Media Tactics Series: Blogger Relations.”  PR Squared. Nov 1 2007. Accessed Mar 5 2009.

Frommer, Dan. “Google CEO: Twitter A ‘Poor Man’s Email System.” Silicon Valley Insider. Mar 3 2009.

Hallam, Jed. “Five Things that Traditional PR Can Learn from Online PR.”  Rockstar-PR. Feb 10 2009. Accessed Mar 5 2009.

Hargittai, Eszter; Hinnant, Amanda. “Digital Inequality: Differences in Young Adults’ Use of the Internet .” Communication Research, Vol. 35, No. 5.  Sage Publications. October 2008.

Hodkinson, Paul. “Interactive Online Journals and Individualization” New Media in Society, Vol. 9. Sage Publications. 2007.

Kanter, Beth. “Just How Smart are Your Social Media Objectives?” Beth’s Blog.  Feb 2 2009. Accessed Mar 29 2009.

Kent, M.L. “Critical Analysis of Blogging in Public Relations.” Public Relations Review, Vol. 34.  Elsevier. 2008.

Klaassen, Abbey. “For Online Brand Reps, Getting Personal Can be a Tricky Situation.” Advertising Age. Mar 2 2009.

LeFever, Lee. “Twitter in Plain English.” The CommonCraft Show. Mar 05 2008. Accessed Feb 28 2009.

Martin, Tom. “Social Media is Made for Conversation, NOT ‘Marketing.’ ” Advertising Age.  Feb 16 2009.

Millington, Richard. “The Big Non-Profits Online Community Mistake.”  FeverBee. Mar 20 2009. Accessed Mar 29 2009.

Moffitt, Sean. “10 Somewhat Immutable Laws of Measuring Conversation .” SimonSays Blog. Simon Collister. Jul 07 2008.  Accessed Mar 24 2009.

Monty, Kaye. “Using LinkedIn to Find a Job.” Kaye Monty. Feb 4 2009.  Accessed Mar 21 2009.

Ragan Communications. “Chris Barger: Twitter.”  December 22,2008. Accessed Feb 28 2009.

Ragan Communications. “Chuck Hester: LinkedIn Connecting Master.” December 16, 2008. Accessed Mar 21 2009.

Rose, Charlie. “A Conversation with Reid Hoffman of LinkedIn.” Mar 4 2009. Accessed Mar 21 2009.

Shankman, Peter. “Be Careful What You Post”. Peter Shankman. Jan 15 2009. Accessed Apr 2 2009.

Singer, Dirk. “Justifying Social Media in the Recession.” ”Social Networking World Forum: Day One.”  t’Internet PR & Advertising 2.0. Mar 15 2009. Accessed Apr 1 2009.

Smith, Tom. “Why We All Benefit from Big Brands Being in Social Media .” Mashable: The Social Media Guide. Mar 8, 2009. Accessed Mar 21 2009.

Technorati. “State of the Blogosphere.” 2008. Accessed Feb 26 2009.